DC Bank Pro Cycling
Year
2018 – 2019
Deliverables
- Advertisement
- Photography
- Strategy
Somewhere, something incredible is waiting to be known.
To be recognized as Canada’s leading cycling platform. To establish a Men’s and Women’s U19 amateur team, Men’s UCI Continental Team, Men’s UCI Pro Continental Team and Women’s UCI Team. To communicate and work with all Clubs, Provincial Associations and Cycling Canada to accomplish the project goals.
Logo & Identity
Color Palette
The DC Bank Pro Cycling color palette is bold and consistent across mediums. The colors emphasize the speed and agility ingrained within the sport of cycling and the DC Bank Pro Cycling Team.
Bright Orange
#F79239
Charcoal Grey
#2a2a2a
Light Grey
#cccccc
Providing a unified brand
Speed & Beauty Combined
To develop cycling champions. To provide marketing partners with a premium sponsorship platform.
